Marketing Research

We provide hands-on and impactful insights which enable our clients to reach better business decisions to achieve their goals. To do so, we have built a team of experts in the generation, processing, management and integration of marketing information.

Quantitative Research

Numbers that speak for themselves

Quantitative research links numerical values to the questions raised by our clients. Each mandate is unique and has its own characteristics. Which is why we recommend a methodology specific to each project.

Quantitative research methods are particularly useful for :

Measuring customer satisfaction and customer experience

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Optimizing pricing strategy

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Measuring brand awareness and that of its competitors

Evaluating the business potential of a new product or service

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Measuring the commitment of your customers, members or employees

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Evaluating consumer perception and brand positioning

To achieve this, we recommend the following approaches :

Online surveys

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Telephone surveys

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Setting up dedicated panels

Face-to-face surveys

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Point-of-sale audits

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Traffic measurement

Qualitative Research

Beyond the numbers

Qualitative research is more flexible and gives more latitude to explore and identify issues that were previously unknown. In our qualitative research, we customize our methodologies to extract the maximum amount of information possible.

These qualitative approaches yield reliability and precision in decision making with respect to the attitude of the target clientele. And seeing as it is sometimes necessary to sacrifice some market shares to optimize others, these approaches help our partners to make an informed decision and position themselves advantageously.

Quantitative approaches are especially useful for :

Understanding consumer behaviour and attitudes (U&A)

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Assessing perceptions

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Validating understandings

Obtaining input from key stakeholders in a business process

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Deepening the results obtained using a quantitative approach

To achieve this, we recommend the following approaches :

In-depth interviews, by phone or in person (see our blog post for more information on this method)

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Focus groups (in person, by phone or on the Web)

Observation

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Online private communities

Secondary Data Research

Why reinventing the wheel? 

In most industries, strategic information is already available. Researching secondary data makes it possible to access this existing information to thus validate, standardize and analyze it so as to draw clear and well-adapted conclusions. Our approach leverages this information, allows seizing opportunities and gives our clients an additional competitive advantage.

Check out our secondary data search tools :

Specialized data banks

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Specialized publications

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Previous studies

Public and parapublic organizations

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Internet

Database Marketing

You’re sitting on a gold mine 

Database marketing leverages structured, and organized data found in the operational systems of an organization. This data typically relates to customers, prospects, products and transactions.

What we do in database marketing :

Needs analysis for business data

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Identification of key performance indicators (KPIs)

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Database marketing (extraction, cleansing, merging, etc.)

Development of data architecture

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Development of tools to automate business data manipulation

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Implementation of reporting solutions and dashboards

Our Tools :

MySQL
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MS SQL / SSIS / SSRS
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MS Access
MS Excel
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SPSS
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VB.NET

Citizen Consultation

Are you aware of your citizens’ priorities? 

Dialogs’ citizen consultation approach (www.citizenconsultation.com) has been set up to provide municipalities or boroughs with a SIMPLE, FLEXIBLE, AFFORDABLE and EFFECTIVE method to obtain the opinion of their citizens on various subjects such as sustainable mobility, urban planning or recreational infrastructures.


This approach can also help determine or prioritize major development orientations for the municipality. In just a few weeks, you will have a representative overview of your citizens’ opinions.

Check out the following links to read what has been said in the media on this topic :

Dedicated panel management

For companies and organizations wishing to develop a close relationship with consumers, citizens, members or beneficiaries, Dialogs offers a Web platform to build and manage an online community.

WANT TO KNOW MORE ABOUT DIALOGS?

WANT TO KNOW MORE ABOUT DIALOGS? WE WOULD BE HAPPY TO DISCUSS WITH YOU HOW WE CAN MEET YOUR SPECIFIC NEEDS. CONTACT US.