Dialogs panel management offers companies and organizations seeking to build a close relationship with consumers, citizens, members or beneficiaries, a web platform for building and managing an online community.

Build up a Relationship

In an era of relational marketing, where time limits for decision-making are narrowing down and marketing research budgets are being more and more constrained, using a dedicated panel is beneficial. Not only does it quickly generate the information, and at a lower cost, but it also helps in building a relational marketing strategy.

WHY USE A DEDICATED PANEL?

A COMMUNITY OF INTEREST

A panel represents a group of clients who have an interest towards an organization or a brand. Maintaining a relationship with this group contributes in growing brand equity and helps obtain a better representativeness than commercial panels.

INFORMATION THAT IS OBTAINED QUICKLY

In less than 24 hours, a dedicated panel can generate quality information to reduce the risk in decision-making while reaching a large sample.

EXCHANGES WITH CLIENTS AT A LOWER COST

Inasmuch as a company consults on a regular basis with its clientele, a dedicated panel will provide a return on investment in a few months.

DEMOCRATIC APPROACH AND ACCESSIBLE TO ALL

A dedicated panel offers everyone the opportunity to share their point of view on a topic that concerns them.

THE FUNCTIONALITIES OF THE DIALOGS PLATFORM

Panel Registration and Unsubscribing Process

Initial questionnaire for validating the eligibility of the respondent and for capturing certain variables that will allow characterizing him/her (profiling of the panellist).
Sending a welcome email with a link to confirm the registration.
Recording the registration date and time in order to comply with the Law C-28.
A link in each communication for unsubscribing from the panel.

Development of Questionnaires

A highly flexible tool for creating simple or complex multilingual questionnaires based on research needs.
28 different types of questions, quota management, condition management, data export in various formats (Excel, SPSS, etc.) and compilation of questionnaire completion time.

Targeting Panellists

A tool for targeting panellists for a study based on: their profile (initial registration questionnaire), their responses to previous studies and their platform history (for example, last invitation, last participation, number of invitations after a specific period of time, etc.).

Invitation and Reminder Management

Sending survey invitation and reminder emails. Unique and secure link to access the questionnaire.

Updating the Profile of Panellists

A tool for inviting panellists to access the pre-filled registration questionnaire in order to update their information.

Reporting

Module allowing access to different statistics on the panel’s health, the panellists’ profile and the participation history.

THE BENEFITS OF THE DIALOGS PLATFORM

GREATER FLEXIBILITY

Dialogs offers different options that range from a formula where you have a level of 100% autonomy over the management and use of your panel up to a formula that is fully owned by Dialogs. Our platform is also easily adaptable to our clients’ specific needs.

DESIGNED BY MARKETING RESEARCH PROFESSIONALS FOR MARKETING RESEARCH PROFESSIONALS

The Dialogs platform is designed to meet the specific needs of marketing research professionals. It is efficient and easy to use. An initial training of one-day is needed to pass on the required knowledge to an analyst so that he/she can use the majority of functions of the platform. We also provide remote technical support for more complex functions.

PRIVACY AND SECURITY

The Dialogs platform can be hosted on servers at a location chosen by the client, in Canada or elsewhere.

AFFORDABLE

The combination of Open Source technologies and proprietary technologies allows offering a highly cost competitive solution.

PACKAGES

Without Hosting

xFixed Monthly Fee

Unlimited number of panellists
Unlimited number of surveys
Unlimited number of invitations
Hosting on your servers
Using your email accounts
Technical support at additional charge

With Hosting

xFixed Monthly Fee

Unlimited number of panellists
Unlimited number of surveys
Up to 50,000 invitations per month
Hosting on our servers
Email gateway included
Technical support at additional charge

With Hosting and Technical Support

xFixed Monthly Fee

Unlimited number of panellists
Unlimited number of surveys
Up to 50,000 invitations per month
Hosting on our servers
Email gateway included
5 hours per month of technical support included

* In the first year, a set-up amount will be added for the configuration and customization of the platform, the preparation of the registration questionnaire (bilingual) and the one-day training. Annual contract. Fees not included: import from an existing panellist base, domain name and SSL certificate.

DON’T HESITATE TO CONTACT US FOR A DEMONSTRATION OR TO GET A QUOTE THAT SUITS YOUR SPECIFIC NEEDS.